Brian Goldner, CEO of Hasbro, sees a lot of potential in NFT, especially for its world-famous trading card fantasy game Magic: The Gathering. During the company’s first-quarter earnings conference call, he expressed his excitement about non-fungible tokens. He could very well see them being integrated into some of the company’s products in the future.
Magic: The Gathering from Hasbro soon to be available as NFT?
Chief Executive Office of Hasbro, Brian Goldner, recently revealed that the world-renowned game and toymaker consider incorporating Non-Fungible Token NFT with its products.
During the Q1 2021 quarterly earnings conference call, Goldner said Magic: The Gathering, in particular, could benefit.
We will continue to monitor what appears to be a growing Magic business. The NFT is a real opportunity for us. brian goldner
Goldner added that Hasbro has many kinds of product brands in its portfolio for which non-fungible token integration is conceivable. In addition to Magic: The Gathering, the CEO also mentioned G.I. Joe as a possibility for implementation.
Finally, he sent ahead that the public will learn all the innovations and plans as soon as there is something solid to report.
What’s behind Magic: The Gathering?
Magic: The Gathering is a world-famous fantasy trading card game with over 35 million players worldwide. Players take on the role of a planeswalker or world wanderer and battle other players with trading cards that represent spells, magical artifacts, and fantasy creatures. Planeswalkers are also powerful allies that players can call upon for assistance in battle.
Sales of individual Magic: The Gathering cards have reached thousands of dollars, with a signed copy of the game’s rarest card, the Black Lotus, selling for over half a million dollars at auction.
Black Lotus Magic: The Gathering
Black Lotus — Most expensive and rarest card in the fantasy collectible card.
In fact, the sale of Magic: The Gathering cards in a big way anticipated the recent boom of NFT collectibles. Individual NFTs have caused quite a stir in the recent past. In particular, the sale of the digital collage “Every day's: The First 5000 Days” by artist Beepl set new standards.
The combination of trading cards and game mechanics is also one that NFT developers have analyzed in games like Gods Unchained. Individual NFT cards have already changed hands for tens of thousands of US dollars at auctions here.
The NFT hype continues
It seems as if as many as possible now want to jump on the bandwagon of euphoria, the hype train. More and more platforms, trading exchanges, and companies are recognizing the benefits of Non-Fungible Tokens.
While non-fungible objects have existed in the past, clear ownership could not be fully proven. With the help of blockchain technology and NFTs, this situation has been remedied.
In the meantime, a variety of different NFT platforms have emerged on the World Wide Web. OpenSea, MakersPlace, and SuperRare are among the best known.
Even without programming skills, anyone can create their own NFTs. Providers like Rarible or Digital Art Chain make it possible. A particularly successful snapshot with an additional effect can become a non-exchangeable good in the form of an NFT and possibly fetch a good price on the market.
Binance announces its own NFT marketplace
Just this week, crypto exchange Binance announced that it would launch its own marketplace for NFTs, Binance NFT, in June of this year. With this, the world’s largest trading platform for cryptocurrencies expands the list of well-known exchanges that have already integrated such a marketplace.
First and foremost is crypto exchange Crypto.com. They have already opened their NFT trading platform for solvent customers at the end of March. Currently, artists can only offer their artwork on the platform by invitation from Crypto.com.
Gaming companies venture into the NFT arena
Video game maker Ubisoft is now one of the most active companies in blockchain technology among long-established gaming developers.
The Assassin’s Creed maker has issued NFTs that can be exchanged between games and put $2.5 million into a development fund for Nine Chronicles' open-source game.
The release of the blockchain-based fantasy soccer game One-Shot League, in collaboration with Sorare, is also among the gaming giant’s achievements. Players can put their strategic skills to the test there and get to know the Sorare ecosystem in a fun way.
Just a plentiful week ago, Ubisoft announced it would act as a corporate validator on the Tezos network.
Conclusion — The NFT boom doesn’t stop
During the last quarterly conference call, Brian Goldner surprised his audience with statements of a possible NFT integration into various product brands of the company. The CEO of the games and toy manufacturer revealed that a team is already working intensively on possible implementation solutions.
Above all, he highlighted the world-famous trading card fantasy classic Magic: The Gathering. The game, which has been around since the 1990s, is likely to be the first to benefit from the dovetailing of offline card play and immutable blockchain technology in the form of NFTs.
Hasbro is now another globally renowned company looking to leverage NFTs for its own benefit. It remains exciting.
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